Designing logos by Jack Gernsheimer
Some notes from Chapter 2: Logos in the larger context
Logos play an increasingly important role in the identification and personalization of products, services, and organizations.
10 Characteristics of a logo that endures
What makes a logo distinctive?
…sophisticated?
…conceptual?
…relevant?
…versatile?
…cohesive?
…attractive?
…legible?
…memorable?
…enduring?
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