Archive for the ‘Reading material’ Category
Week two ended yesterday and I am STILL freaking out. Got a poster due on Tuesday and I have about 4% of it done. By 4% I mean, I have JACK SHIT. It’s for an international competition held annually by Fur Free Alliance called “Design Against Fur”. The details are on its site in the [...]
Some notes from Chapter 2: Logos in the larger context Logos play an increasingly important role in the identification and personalization of products, services, and organizations. 10 Characteristics of a logo that endures What makes a logo distinctive? …sophisticated? …conceptual? …relevant? …versatile? …cohesive? …attractive? …legible? …memorable? …enduring?
Printed goodness from Amazon arrived yesterday and today (the 3rd one is a present from a few months ago and only getting to it now). Good stuff! I just realised that the only books I’ve been buying of late have been non-fiction books! Designing Logos: The Process of Creating Symbols That Endure by Jack Gernsheimer [...]
I’m working with a different book today called Design and Layout: Understanding and Using Graphics by David Dabner. This book is ideal for students starting out but it also serves as a reminder to working designers. It’s an easy read, there are two sections in the book, the first one covering basic design principles and [...]
I’m about halfway into this book and it’s been a real eye-opener so far and really does make me smile in my mind. I can’t wait to get on to the remaining sections. I’ve taken quite a big section directly from the second chapter of the book and put it here, I especially want to [...]
Type size – a smaller text size generally requires more linespacing to make it readable x-height – typefaces (such as Helvetica and Century Expanded), have large x-heights and require more linespacing Line length – increase linespacing for lines longer than approximately 75 characters to prevent doubling Vertical stress – letters with strong vertical stress also [...]
I arrived in Melbourne a few days ago and have been occupying myself with setting down into a routine. We’re moving house next weekend so I can’t settle down completely just yet. Today I managed to borrow some books from the city library and I may have gone a bit overboard and checked out several [...]
